Buck Reed is a self-made millionaire from the Midwest of this country. When he first started work, mowing lawns as a teenager, the sales pitch was the “elevator model”. This meant that it was all about demonstrating growth: “If you buy this, then you will achieve something better.” However, Reed did not earn millions by remaining stagnant. Rather, he took part in many different self-development classes and pursued his dream of becoming a corporate trainer. His success lies in the fact that he has always been able to adapt, changing his methods as the psychology of sales changed as well.…
Buck Reed on the Death of the Elevator Pitch
