Event marketing is an awesome way to increase visibility of your brand, engage existing customers, and teach new customers what your brand is all about. The tricky part is deciding what sorts of events you should host and how to coordinate them. The key to executing the perfect marketing event is to plan them in accordance with your business’ goals. You wouldn’t want to host an event where you teach something completely unrelated to your unique product or service. That would attract the wrong kind of customers and be mostly a waste of time. Choose an event that is relatable…