Marketing is a critical factor when it comes to securing a company’s success. Nowadays, it is about so much more than simply alerting potential customers to your company’s existence and what it is able to offer them. It is about encouraging engagement and building long-term, authentic connections. In short, it is a lot more complex than it was just 10 years ago!
Are you looking for inspiration to take your enterprise’s marketing efforts to new heights? Here are three secrets that every entrepreneur should know.
SEO is at the heart of digital marketing
When most business owners think of digital marketing, the first thought to come to mind is probably ‘social media’ or ‘paid search’. However, the real key to generating long-term results is focusing your attention on improving your website’s SEO.
Ask any expert from a respected SEO agency and they will tell you that SEO revolves around optimizing the user experience. At the end of the day, if a potential customer has a great time exploring your site, your rankings will naturally start to climb as a result.
Happy customers and happy potential customers aren’t just great for SEO, of course. They are great for business success in general. Therefore, dedicating a larger portion of your marketing budget to SEO means that you can get two jobs done for the price of one.
Content is king
Content marketing should form a significant part of every company’s marketing strategy, regardless of its size or how long it has been in the game. However, simply writing a few inspirational blogs is no longer good enough. Superior content marketing stems from embracing a diverse array of different content types, such as blogs, videos, podcasts, infographics, whitepapers, case studies, e-books, and more.
Diverse content means that you have the chance to impress a broader audience, as well as reach more people on a host of different platforms.
Concerned about cost? No worries! Be sure to repurpose every piece of content that you create to squeeze every bit of value out of it. For example, the points discussed during a podcast can also be turned into a blog or a whitepaper, while the highlights of an informative video or e-book can be collected and used to craft an interactive infographic. The options are endless if you aren’t afraid to get creative!
Quality and consistency are more important than quantity
You are probably under the impression that the more activity included in your marketing strategy, the better. However, your budget will be a lot better spent if you focus on doing fewer activities and on doing those activities exceptionally well.
Further to this, it is vital that you decide what message you wish to communicate right from the beginning, and to ensure that you communicate this message consistently in all of your marketing efforts, from social posts and branded videos to in-store POS advertising and flyers. A strong, consistent message is what drives potential customers to take action and to keep your brand top of mind.
Marketing need not be the daunting task that most business owners expect it to be. Remember the aforementioned tips and you will be well on your way to getting as much out of your marketing department and your budget as possible.